Independent Contractor Resume
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Resume:
http://www.visualcv.com/kathyflament
http://learningmarketresearchallover.blogspot.com/
MODERATOR / QUALITATIVE / QUANTITATIVE MARKET RESEARCH ANALYST
Objective is to join a team of analysts in private or public organizations to bring insight to their constituencies
Strengths are:
- Increasing client loyalty and growing customer base
- Matching methodology and reporting to clients’ needs and budgets
- Sharing excitement and knowledge of latest market research methodologies and tools with clients, peers and subordinates
- Managing clients, staff, and vendors gained from conducting over online focus groups and bulletin boards, shop-alongs, focus groups and interviews for more than clients.
PROFESSIONAL EXPERIENCE
President
KATHY FLAMENT, Annapolis MD to present
Independent contractor to design and conduct secondary research, online and in-person focus groups, interviews, observational research. Advise, edit and write reports in PowerPoint, Word. Clients include public interest groups, advertising agencies, market research firms, management consulting firms,
- Bring participants to life so much that they drop pretense, become intensely engaged, and feel compelled to reveal wishes, fears, and reasons behind their values and behavior using online and in-person bulletin boards, blogs, focus groups, interviews, ethnography
- Uncovered motivating messages and visual icons to support messaging in public marketing campaigns for clean water
- Discovered keys to busting barriers of adoption for pediatric vaccines, new technology product, and sleep disorder devices in healthcare
- Identified key characteristics of customer profiling for new products in kitchens and baths
- Identify and manage subcontractors for qualitative and quantitative projects
Manager of Qualitative Research
NAHB Research Center – an independent subsidiary of the National Association of Home Builders
Upper Marlboro MD • to
Helped clients define data needed for decision making. Designed studies using qualitative and quantitative tools. Clients used studies to introduce new products and materials, gauge brand awareness, develop branding campaigns, refine messaging by customer segment and explore appeal of Federal programs. Analyzed, summarized, reported and presented findings in ways clients preferred. Assisted clients to define next steps based on findings.
- Grew qualitative practice from $, to $M
- Instituted practice of conducting focus groups, interviews at annual conferences such as International Builders’ Show, Pacific Builders Conference (PCBC) and Building Industry Show.
- Contributed to design of in-house focus group facility including configuration for clients to observe customers and middlemen simultaneously.
- Added capabilities of observational research, website usability testing, online focus groups, bulletin boards
- Spread knowledge of qualitative marketing research tools and uses throughout organization.
- Facilitated board meetings of construction-related associations – Steel Framing Alliance, CEDIA.
President
FLAMENT ASSOCIATES, Newton MA, Westport CT • to
Clients used findings to ) acquire companies ) asses possibility for new entrants to marketplace ) gauge brand appeal and position among teen and adult consumers and commercial customers in Fortune companies
- Founded and operated company to serve as vendor to management consulting and market research firms
- Helped importer of Christmas ornaments manufactured in the Philippines to match American tastes and identify preferred channels of distribution
- Identified gaps in website navigability and content for a university and a provider of business information
- Discovered components of the winning value proposition for a major provider of teleconferencing
- Spoke at market research conferences and was guest lecturer at Boston University
- Vetted and trained vendors for food and beverage study in Brazil, Mexico, Poland, Turkey, and Venezuela
Associate
COBA-M.I.D. (now Adventis) Boston, MA • to
- Conducted market research, competitive analysis through phone interviews and secondary searches.
- Analyzed, reported and presented data to telephony clients.
Research Assistant, Marketing department, Graduate School of Management
Northeastern University, Boston, MA • to
- Managed study groups, conducted secondary research, up-dated hypermarket data base
- Assisted analysis of survey data about banking new product acceptance using SPSS
EDUCATION / TRAINING
- MBA in International Marketing, Market Research, New Venture and Product Development
Northeastern University, Boston, MA
- BA in Foreign Languages: French • Spanish • German
Barat College, Lake Forest, IL
- Specialized Moderator Skills for Qualitative Research Applications, Effective Questionnaire Design
Burke Institute, Cincinnati, OH
- Business Statistics using SPSS v – Anne Arundel Community College (Independent study Winter )
PROFESSIONAL AFFILIATIONS / SPEAKING ENGAGEMENTS
Marketing Research Association since
Featured Speaker at Best Practices for New England Chapter
Featured Speaker at International Builders’ Show
Facilitator for Board Meeting of Steel Framing Alliance
Facilitator at Electronic Lifestyles® Conference of Custom Electronic Design & Installation Association (CEDIA)
Contributed Book Review to Alert magazine published by Marketing Research Association about commercial ethnography
